Mission & Vision

HIT’s purpose is to work with nature’s gifts to develop high-quality, healthy and sustainable food solutions, while building a positive impact legacy in the industry, our people* and the planet.

*Our people: our farmers, our employees, our customers, our stakeholders and our community.

HIT aims to be recognized as the industry expert setting the standards for sustainable food solutions.

Expertise/Excellence

We take pride in knowing all things tomato, inside out. Decades of experience and know-how, enhanced by rigorous Japanese food safety standards, that go beyond the processing of tomato: from the seeds to the final sauce, whilst including a deep understanding of Nature's laws and its cycles.

We make sure this expertise is deliberately applied to develop the highest quality food products.

Legacy

HIT works daily to build and leave a positive legacy: in the industry, by setting the highest standards and setting the pace of innovation; towards its stakeholders, by nurturing them as a close and supportive community; and in the environment, respecting, protecting and being inspired by nature to make sure it continues yielding its gifts of flavour.

Innovation

Innovation is part of our DNA, it's the drive of all of our people.Innovation shapes allwe do: fromthe constant search for themost efficient and sustainable productionmethods and practices, to the effort put behind the answer to each of our client's specific needs and the thrill of developing newproducts and new ways of savouring the best of nature.